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# Culture Wars  - In the Morning
- URL: https://www.glamglare.com/music/culture-wars-in-the-morning/
- Published: 2025-11-23T19:58:38.000Z
- Updated: 2025-11-23T19:58:38.000Z
- Description: Instant pull, effortless charm — Culture Wars shine on the irresistible “In the Morning.”
- Author: Elke Nominikat
- Tags: Song Pick of the Day, Video, Music

Cali five-piece [**Culture Wars**](https://new.glamglare.com/artist/culture-wars?ref=glamglare.com) keep raising the bar: “In the Morning” hits with that instant pull, the kind of song you fall for right away — and it’s truly so, so good. The track dives into that hazy, vulnerable moment of self-reflection: waking up alone, hungover, and wishing someone were there next to you.

Singer **Alex Dugan** says: 

> “It’s that feeling of trying to convince someone (who probably shouldn’t) to come over and make you a little less lonely. Written as my former self — I’m very happily married now.”

Culture Wars describe “In the Morning” as a creative turning point. After opening for LANY at the Philippine Arena, they wanted to capture that massive, cinematic energy in the studio — and you can hear how it reshaped their path. They explain:

> “The mix and production changed the way we hear the album — it’s now dictating where we’re headed sonically. I’d definitely call this song a turning point — the new album will follow this sound (and moving forward).” 

The band’s debut full-length album, titled *if not now, when?*, will arrive in early 2026\. Listen to "In the Morning," our Song Pick of the Day, and enjoy the music video directed by **Eliot Lee**:

Connect with [Culture Wars](https://new.glamglare.com/artist/culture-wars?ref=glamglare.com) and add "In the Morning" to your playlist as we add it to our #glamglarepick playlist on [Spotify](https://open.spotify.com/playlist/1IcRfqHINV6sOlkeZwk7z7?si=y6aoe\%5FPQQgeVCGoOj3jqsQ&ref=glamglare.com) and [YouTube](https://youtube.com/playlist?list=PLBZBrXEVQLhsRhhtmfJI7EZyhLZ-ANm4A&si=ug47nZcdHjVx49Wn&ref=glamglare.com). Listen to our Song Pick of the Day on [Spotify](https://open.spotify.com/track/7rtimV8VJI95YUr0jCnpWv?si=5c8865f7464047b0&ref=glamglare.com) or [Apple Music](https://music.apple.com/us/album/in-the-morning/1852926849?i=1852926851&ref=glamglare.com).